4 Simple Ways to Improve Your Social Media Efforts by Tomorrow

When you’re a work at home mom, social media is a powerful force in spreading the word about your products, and building relationships with customers and partners—without requiring you to leave the house! But with the rapid evolution of social media, marketers are tasked with keeping audiences who are completely inundated with marketing messages interested and engaged. Here are four small tweaks you can make to your social media efforts right now, that can make a big difference in your business.

Self-Doubt Sabotages Solopreneurs!

I think most of us do it from time-to-time; allow those debilitating thoughts of self-doubt to creep through our minds. "Who am I to take this on?" or "I'm not smart enough to do this." Thoughts like these run through the minds of even the most brilliant individuals. Do you ever experience this? I sure do! So, here are some exercises that I use in my coaching practice as an antidote to this poisonous obstruction to productivity and inner-peace.

Entrepreneurship Opportunities

There are many ways to start your own business involving varying degrees of risk.  If you’re already an expert at something, like woodworking, it's a lot easier to open your own custom cabinet shop.  If you’re really good at it, you might even turn a profit within a year or two.

Many people lack a specific skill that translates directly into a new business that will provide a comfortable living.  For them, franchising presents a viable opportunity because of the support provided by the franchisor.  This article explores companies that are attractive because of their comparatively low start-up requirements or ability to work from home.

Don’t be Modest, Be an Expert!

In working with small and solo business owners I find that they often hesitate to define themselves as experts. Many believe that to be considered an expert in their field they must know absolutely everything about their industry. Wow, that’s a lofty challenge! Pushing yourself to know it all is a losing proposition for anyone.  This “I-must-know-everything” belief will prevent you from accessing your market share and growing your business to meet your goals. Your market wants an expert – and you are missing the boat if you don’t claim your space!  

Everyone’s an expert at something, right? There’s a barista at my local coffee shop who is an expert at trivia. If you have a question about some obscure event, person, or thing, Peter will have the answer for you. I have a friend who is an expert in understanding and selling motorcycles. He can talk about the mechanics, the history, style, performance, and popularity of any bike on the planet. We all have an area of interest in which we know a little bit more than the average person. And most of us have a “go-to-person” within our circle of friends, family, and peers for many of the questions that come into our lives.