Tips for Creating Professional-Quality Web Videos

A YouTube video is not only a powerful and easily searchable way to market your products but it can show aspects of your work that can’t be revealed in still images, such as how your products are designed and made and even testimonials from satisfied customers.

While videos demonstrating your craft can be helpful to your business, you may not always have funds to hire a professional to create a video. However, the last thing you want to do is to make a video that make viewers cringe – or worse yet, click away – because of poor sound, lighting or camera techniques.

Hot Colors & Additives in the Melt and Pour Soap Market

Artisans and small businesses are offering some interesting melt and pour soaps this summer. As we know, glycerin soapmaking is an ever changing artform. That’s one of the reasons why there are new designs brought to market every day. It’s the beauty of melt and pour – the fact that it is so extremely versatile.  I’ve taken a spin on the internet, visiting Etsy, Artfire and small business websites to see what’s hot in melt and pour colors and additives.
Colors
Bright colors are taking the stage this summer in clear melt and pour, with lots of blues, greens, oranges, pinks and reds in both bar soaps and novelty shapes.  Whereas some of these are one-tone bars poured in single cavity molds, many designers are continuing to layer colors both horizontally as well as in vertical and angled layers in loaf molds and selling the sliced bars.

Forms of Business Ownership

Starting a new business is a daunting task, requiring a variety of important decisions. One of the most critical is determining what type of legal entity you should adopt. The various forms of business organization are established by the states, but there is substantial similarity among them. This article focuses on the six options that determine your federal tax liability under the Internal Revenue Code:
  • Sole Proprietorship
  • Partnership
  • Corporation
  • S-Corporation
  • Trust
  • Nonprofit Organization
Another option, the Limited Liability Company (LLC), is a state designation that is normally taxed as a partnership at the federal level. It provides a blend of the limited liability of a corporation with the pass-through income of a partnership.