If you run an online artisan business, or conduct sales of art or crafts through the Internet, you may forget there’s a whole marketing world you are missing. While you may be search engine savvy, you’ll miss many “real world” marketing opportunities if you fail to use off-line strategies to promote your online presence.
There are many offline marketing techniques that may seem “old school” – such as print, radio and television advertising – but they work. If you don’t have the budget for this kind of advertising, there is a lot more you can do to get your name out in the “real world” inexpensively. Here are a few creative ideas: