A Lasting Impression: Good vs. Bad

You leave one type of lasting impression when working with people; either a good impression or a bad impression. You may think that leaving a good impression is always the best and most desired result possible; that doing excellent work and then getting those coveted testimonials is the end-all prize. The rewards for any business just can’t get any better! Surely, there are no negative effects to leaving a good impression for anyone! Well, let’s take a look.

Positive Effects of a Good Impression

Setting aside the size of your business and whether you provide a product or a service, the benefits of you and your business leaving a good impression are many:

1.      You build positive self-esteem for your business as well as personally.

2.      You enhance your reputation.

3.      You gain status in your area of expertise, your niche.

4.      You gain referrals.

5.      Clients offer to put you on their Preferred Vendors list and are happy to spread your good deeds by word of mouth.

6.      You gain even more referrals.

7.      Promotion of your good reputation grows your business exponentially.

8.      You learn to refine and redefine business goals as needed based on client interaction and feedback.

9.      Loyal clients remain with you for years to come and continue to refer.

Negative Effects of a Good Impression

This concept sounds contradictory, but it is possible to suffer negative effects from leaving a good impression with your customers: 

1.      You expand your business prematurely, taking on more than you can adequately handle.

2.      Your attitude begins to sour.

3.      Self-doubt creeps in and starts to cripple your creativity.

4.      Your concentration and normally good attention to detail becomes lax.

5.      How you deal with employees suffers as evidenced by headaches, an uneven temperament, mood swings, irritability, and a host of other troublesome ailments and conditions.

6.      How you manage your business falters as you start showing up late for work, or in some cases fail to show up at all. This is particularly indicative if you work at home!

7.      You give others your normal responsibilities rather than doing them yourself.

8.      By being a formidable business owner and proficiently doing your job, you have overloaded yourself to the point of self-sabotage.

9.      You feel you can’t cope and have thoughts of selling your business. 

If this picture sounds depressing, if your eyes are constantly looking upward toward goals and you haven’t yet experienced a successful plateau, or even if you have, maybe it’s time to think about the negative consequences of having a successful business. They do exist, but before you allow adverse effects to invade your otherwise good business model and successful operation, designate time in your daily, weekly, or monthly routine to prepare for the best possible outcome for your future. 

Positive Preparation Tips

1.      Set a regular schedule to meet with business decision makers. This is quite manageable in a small business but may take greater planning in larger businesses.

2.      Request and get solid feedback on recent, current, and future aspects of the business by using direct response letters and surveys from clients as well as personnel, like product creators and service coordinators, research and development staff, financial personnel, time management teams, and others members of your organization. Occasional personal phone calls to existing clients also helps, but only do so to clients you trust to give you objective information. The goal is to enhance and improve your business, not to grow your ego.  

3.      Resolve problems as quickly as possible to reduce or deflect conflict.

4.      Share the responsibilities of meetings by assigning hosts, and occasionally designate a meeting with a specific theme, for example, a holiday. This lessen pressures that you and your staff may experience if people are feeling overloaded. 

5.      Have fun with each other, but treat your business and its members with respect. 

A positive lasting impression is a goal of all business and can best be achieved by paying attention to your business. Keep it light when light is called for, keep it simple as much as possible, but always keep focused on making your business better. 


CYNTHIA BULL (www.cynrje.com) is an internationally published writer and editor who helps international authors, marketers and speakers add greater value to their products through her top-quality writing, editing and transcription services. She is the author of How To Be A Medical Transcriptionist and Winning At Work While Balancing Your Life, a contributing author of Walking with the Wise Entrepreneur (Mentors Publishing House), cited in Make BIG Profits on eBay (Entrepreneur Press), and Managing Editor of Mentors Magazine Think & Grow Rich Edition. Cynthia has created over 200 book products in the past two years for her clients and, as mentor, helps clients reach their goals through her products, experience and genuine caring. Cynthia writes this feature article exclusively for Debbie May (http://www.debbiemay.com/), an organization dedicated to helping small businesses succeed.